IDEAS INC.Electronics · Embedded
Product Engineering
TECHNOLOGY

The stack behind
the hardware.

IDEAS combines electronics architecture, embedded software, connectivity, power and manufacturing-aware engineering.

MCU / DSP

32-bit MCUs · DSPs

Embedded Linux

Board bring-up · Buildroot · Yocto · drivers

RTOS

FreeRTOS · bare metal

Algorithms

Control · signal processing · sensor fusion

Wireless

NB-IoT · Wi-Fi · BLE · Zigbee · NFC · UWB

Protocols

MQTT · HTTP/HTTPS · CAN · UART · SPI · I²C · RS-485

IoT & cloud

Device provisioning · OTA updates · MQTT brokers · web dashboards

Automotive

CAN/CAN-FD · J1939 · automotive-grade design · EV instrument clusters

Power electronics

LLC · PFC · BLDC/PMSM drives · battery chargers · magnetics design

Security

Secure boot · encrypted firmware · secure elements · FIDO authentication

HMI & displays

TFT/touch GUIs · capacitive touch · gesture sensing · segment LCD

High-speed PCB

DDR · BGA fan-out · impedance control · USB/Ethernet routing · 6–8 layer stack-ups

Simulation

SPICE circuit simulation · thermal analysis · control-loop modelling · Python/MATLAB

Testing & validation

Production test jigs · functional test firmware · EMC pre-compliance · environmental testing

Tools

Schematic & PCB design · mechanical CAD · 3D printing · CNC · SMT

Circuit board detail
EMBEDDED LINUX

Embedded Linux development

From first power-on to a production image, we take Linux-based boards through bring-up, BSP and build-system work so your application team starts on a stable platform.

Board bring-up

Power-on and clock checks, DDR setup, boot-loader (U-Boot) porting, device tree for your hardware, and peripheral checks: Ethernet, USB, display, storage, CAN, UART, SPI and I²C.

Kernel & drivers

Kernel configuration, device-tree tuning, and drivers for custom peripherals and sensors.

Buildroot

Small, fast-booting root filesystems for focused products: package selection, custom packages, overlays and reproducible builds.

Yocto Project

Custom layers, machine configuration, BitBake recipes for your applications and libraries, image recipes and SDK generation.

Production-ready images

Secure boot and signed images, read-only root filesystems, A/B software updates, factory programming and boot-time optimisation.

ALGORITHMS

Algorithm development

We develop the algorithms that sit at the heart of the product, model them first and then run them efficiently on the target MCU or DSP.

Motor & power control

Field-oriented control (FOC) for PMSM and BLDC motors, sensorless estimation, current and speed loops, and digital control of converters and chargers.

Signal processing

Filtering, FFT, ultrasonic time-of-flight measurement and noise rejection for precise readings from real-world sensors.

Sensing & calibration

Gas and environmental sensor compensation for temperature, humidity and drift, plus multi-point calibration and self-diagnostics.

Positioning & fusion

UWB ranging and RTLS positioning, and sensor fusion of IMU and ranging data.

From model to firmware

Simulation in Python or MATLAB, conversion to fixed-point, optimisation for real-time performance on the target, and verification against the model.