IDEAS INC.Electronics · EmbeddedIDEAS combines electronics architecture, embedded software, connectivity, power and manufacturing-aware engineering.

From first power-on to a production image, we take Linux-based boards through bring-up, BSP and build-system work so your application team starts on a stable platform.
Power-on and clock checks, DDR setup, boot-loader (U-Boot) porting, device tree for your hardware, and peripheral checks: Ethernet, USB, display, storage, CAN, UART, SPI and I²C.
Kernel configuration, device-tree tuning, and drivers for custom peripherals and sensors.
Small, fast-booting root filesystems for focused products: package selection, custom packages, overlays and reproducible builds.
Custom layers, machine configuration, BitBake recipes for your applications and libraries, image recipes and SDK generation.
Secure boot and signed images, read-only root filesystems, A/B software updates, factory programming and boot-time optimisation.
We develop the algorithms that sit at the heart of the product, model them first and then run them efficiently on the target MCU or DSP.
Field-oriented control (FOC) for PMSM and BLDC motors, sensorless estimation, current and speed loops, and digital control of converters and chargers.
Filtering, FFT, ultrasonic time-of-flight measurement and noise rejection for precise readings from real-world sensors.
Gas and environmental sensor compensation for temperature, humidity and drift, plus multi-point calibration and self-diagnostics.
UWB ranging and RTLS positioning, and sensor fusion of IMU and ranging data.
Simulation in Python or MATLAB, conversion to fixed-point, optimisation for real-time performance on the target, and verification against the model.